The 5 Things Nobody Wants You To Know About Programmatic
Courtesy of There is much ado about programmatic buying and advertising in the arena lately, it’s a little like teenage sex, everyone is talking about it but nobody is doing it right… yet. The...
View ArticleHow Mobile And Search Change Retail
Courtesy of At any given moment (micro moment) people are searching for content online based on their intent. It’s no longer about the best TV campaign, the best banner campaign, homepage takeover, the...
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You Have a Better Chance of Catching a Unicorn Than You Do of Ranking #1 In A...
Courtesy of The blatant audacity that this article suggests, probably doesn’t site sit well with those of you still chasing that elusive position of organically ranking at #1 in Google, or those of you...
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Why You Won’t Be Ranking In Organic Search Results Anytime Soon
Courtesy of Why You Won’t Be Ranking In Organic Search Results Anytime Soon – Part 2 In part 1 of this story, “You Have a Better Chance of Catching a Unicorn Than You Do of Ranking #1 In A Google...
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What Is Generic Content?
Courtesy of What Is Generic Content? Steer clear of what we call “generic content“. Definition : general, common, collective, nonspecific, inclusive, all-encompassing,broad, comprehensive, blanket,...
View ArticleFacebook Take Your Audiences – Long Live SEO
Courtesy of Hold on to your chairs marketers, brands and publishers, your world is about to drop off its axis. I have on many occasions written about the massive move Facebook is going to be making,...
View ArticleAmplify Programmatic By Using Data-Driven Creative.
Courtesy of “Mobilegeddon” Way back in 2014, we heard the faint whispers of this “Mobilegeddon” that was coming for all of us, brands especially; needless to say, we are finally there. However, that...
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Digital Brand Lift VS Ad Recall
Courtesy of The current industry problem The majority of big brands know very little about ATL-aligned digital brand lift strategies, and that they can cement and amplify longevity in brand lift...
View ArticleSelling To The Small Business Owner And Google Advertising
Courtesy of In 2017 we cant as small businesses we cant afford to stay in the sidelines and watch as this mammoth takes over and ruins our local small businesses for good. The state of technology and...
View ArticleSocialNomics 2017
Courtesy of The post SocialNomics 2017 appeared first on ClickAss Digital.
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